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Why all marketers need to think like a nightlife marketer:
I’ve been thinking a lot about loyalty and advocacy audiences lately. This is the funnel stage where the same purchases occur multiple times because you’re holding onto a customer. It’s also where your customers are doing the sales work for you by inviting their community to also adopt your products and services. Despite the well-bandied…
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How to create 3 Personas in under 10 min. with ChatGPT and a Library Card
In this video that I posted to LinkedIn, I’ll show you a version of the method that I used to create personas for a brick and mortar business using real data. It’s another useful way to rely on ChatGPT to make those big leaps for you with a little lift. (Pro Tip: Validate the assumptions…
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Marketing Can Be Luck, But It Isn’t
“Why do you think the same five guys make it to the final table of the World Series of Poker EVERY YEAR? What, are they the luckiest guys in Las Vegas?” – Mike McDermott, Rounders Last night, my wife and I were having amazing conversations with new friends with whom we are infinitely impressed. The…
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Focusing on keywords won’t make your pages rank better – but this will…
One common issue that arises repeatedly is executives and marketing directors asking for specific details regarding the keyword density in content. Although they may not articulate it that succinctly, the focus of their inquiries typically revolves around “keywords” and their role in improving their SEO program. For instance, they might make statements like, “Can you…
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GA4kin’ Hell!
Full disclaimer: I fully appreciate that I’m going to revisit this post at some point, cringe, and add an addendum. I’m very surprised that Google is holding strong to the depreciation of Universal(ly loved) Analytics in favor of GA4. As they were talking about waving goodbye to UA and encouraging the adoption of GA4 –…
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This Friday – Casual Friday at Pon Pon
This Friday starting at around 5 PM at Pon Pon, I, along with Lenny, and Jake Ryan will be spinning some brit-pop, madchester, shoegaze, and post-punk. It’ll be done by 9 and then you can head over to Ophelia’s and catch Lipgloss. By the by, I’m very proud of this flyer. I hadn’t illustrated anything…